24 October 2024
We are delighted to welcome Pete Shirley as the newest member of the Chiptech team, stepping into the role of International Business Development Director. Pete brings a wealth of experience in the Technology Enabled Care (TEC) sector, with an impressive career spanning over two and a half decades. His passion for enabling independent living for older adults and vulnerable individuals, combined with his expertise in fostering relationships across the TEC industry, makes him an invaluable addition to our growing team.
For Pete, TEC is more than just a professional field, it’s his mission! His career has been defined by his dedication to ensuring that individuals have access to reliable, innovative technology that allows them to live independently in the comfort of their homes for as long as possible. With his experience working with service providers, Alarm Receiving Centres (ARCs), and trade associations, Pete has a deep understanding of the challenges and needs of the TEC industry.
Taking on the Role
At Chiptech, Pete’s role as International Business Development Director will see him playing a pivotal role in driving the company’s growth in the European market. His responsibilities will encompass conducting in-depth market research, leveraging his extensive industry knowledge, and evaluating new business opportunities.
As Chiptech expands its presence into Europe, Pete’s experience will be instrumental in identifying new avenues for growth and building strategic partnerships across the region. His knowledge of the TEC landscape, coupled with his customer-first mindset, will ensure that Chiptech remains a trusted leader in providing dependable and cutting-edge TEC solutions.
Pete is particularly excited to bring his extensive network and insight to Chiptech at a time of expansion and innovation. He says, “I’ve always admired Chiptech’s commitment to quality and customer care, and I’m thrilled to join a team that shares my passion for making a real difference in people’s lives. The opportunities to expand and enhance Chiptech’s impact in Europe are vast, and I’m eager to help shape that journey.”
Life Outside of TEC
Life beyond the office often sees Pete discovering new destinations across the globe. His travels have taken him far and wide, and he is always looking for his next adventure.
Pete has a deep love of music, and he is an active DJ on the European Rare Soul scene, bringing the sounds of his extensive rare vinyl collection to the masses, spinning vinyl at events and sharing his love of the genre with fellow enthusiasts.
On top of his musical pursuits, Pete has a long-standing support for Leicester City Football Club. A dedicated fan through the ups and downs of the team’s history. His experiences as a supporter have taught him invaluable lessons in resilience, loyalty, and passion, traits that all align with Chiptech!
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